GET RICH
In Your Niche
Your Money-Making Brand
& Killer Marketing Materials
The 4-week LIVE Virtual Course to uncover your brand & know exactly how to let it shine though in all of your marketing.
By THE END OF THIS COURSE, YOU WILL HAVE…
- Your own authentic, money-making brand designed to help you attract more of the right roles
- A memorable tagline so you’re the first actor casting thinks of when those perfect-for-you-roles arise
- A Headshot Branding Blueprint that makes it easy for you to work with just about any photographer and get EXACTLY what you need from your shoot
- A resume that elevates you, no matter how many credits you have or how long it’s been since your last booking
- A step-by-step system to easily get footage that could inspire a write to write you into their project
- The Elevated Actor System that naturally generates more auditions
Is this you?
✓ I deserve great Reps.
✓ I SHOULD land auditions all the time.
✓ I’ve trained so hard.
✓ I’ve gotten work on my own.
✓ I’m doing all the things, yet my auditions are few & far between and sometimes it feels like the chips are stacked against me.
✓ I’m in a tough category.
✓ I get so much conflicting advice on my branding.
✓ My materials don’t truly highlight me in the way I know they need to for me to stand out.
✓ I have such a broad rang; I don’t want to niche down.
Truth:
On average, Casting receives 2200 submissions for every role they cast. Yet, they rarely have time to see more than a dozen actors for the part.
Uncover your brand & let it shine through
in all of your marketing.
If you want to stand out from the crowd, you must embrace a unique, specific, and castable niche.
Get Rich In Your Niche will help you identify exactly what makes you stand out within your “category” and quickly communicate a cohesive message that industry pros completely understand and WANT to call you in because of it.
If you want to work more often, you must narrow your focus on the Gold Medal Roles you can easily book.
Those bookings will give you the credibility you need to then broaden your range and book even more work.
Yet, most actors don’t realize their materials actually prevent them from getting auditions.
- Their headshots are pretty instead of specific.
- They have too many looks which just creates confusion.
- Their footage blends into the sea of sameness instead of standing out.
- Their materials are scattered rather than on-brand.
- And their whole approach feel like a guessing game. So, without a tangible strategy, they just take more headshots and hope something will change.
You don’t need more headshots. You need a stronger brand.
If you’re tired of guessing about what casting wants…
… assuming that you’re in a tough category…
… and watching other (less talented!) actors book roles you didn’t even get the chance to audition for…
It’s time to GET RICH IN YOUR NICHE so you can have a Money-Making Brand & Killer Marketing Materials. This is the proven system to help you get more agent meetings, be REMEMBERED by casting, and take your acting career (and resume!) to the next level.
Here’ what you’ll do inside
GET RICH IN YOUR NICHE
Step 1: Uncover Your Money-Making Brand
I’ll walk you through my 3 Circles Approach so you finally have, a comprehensive process to stand out, showcase the best, most unique parts of you, and start racking up the IMDB credits because you no longer have to compete with a sea of other actors just to get in the room.
Also, you’ll use our signature Stoplight Analysis to quantitatively discover the key elements of your brand that you should be highlighting so you get called in for the RIGHT roles for YOU. No more guessing or just relying on the opinions of a couple of people to pin down your brand. The numbers won’t lie, so you don’t have to second guess yourself.
BONUS! Stoplight Analysis
Easy-to-Use formulas to craft your memorable tagline so you can easily communicate you brand to reps and other industry professionals . These are not canned templates or corny marketing schemes. They’re concrete ways to get the right words to describe you and only you.
Step 2: The Headshot Magic System
The precise formula to get stand-out headshots that actually WORK for you.
Rather than re-shooting headshots, you may be able to take what you’ve shot in the past and re-tool the shots to work waaay better for you.
BONUS! The Headshot Branding Blueprint
For all future headshot sessions, you’ll love creating your Headshot Branding Blueprint as a visual guide to share with any photographer you shoot with and get exactly what you need out of your shoot WITHOUT having to spend an arm and a leg.
Step 3: The Resume Booster Formula
Super simple ways to make your resume more impressive no matter how many credits you have. BONUS! The Pro Resume Template
Step 4: Reels That Impress
- Learn the key ingredients to a powerful reel
- PLUS an easy workaround to put together footage that highlights your brand even if you don’t have ANY footage
- Cheap and FREE ways to create great material for your reel
Step 5: The Elevated Actor System
Strategies to market yourself so you generate your own auditions.
- You’ll learn simple marketing strategies to escape the Sea of Sameness and make a real IMPACT with your marketing. Now, you can stop wasting time and money sending out materials that get thrown away
- How to triple your call-in rate with the right actor profiles on casting sites
- Marketing outreach that actually gets you called in
- Fun fact: Did you know that a lot of those marketing materials hanging on the corkboard in casting offices come from our students?
DEVELOPING YOUR BRAND CAN FEEL HARD.
BUT YOU’RE NOT ALONE.
I’M HERE TO GUIDE YOU STEP-BY-STEP
THROUGH THE PROCESS.
Immediate Access!
LIVE Q&A Coaching Zooms will be:
TUESDAYS
10/24, 10/31, 11/7 & 11/14
10:00 AM Pacific/1:00 PM Eastern
WEDNESDAYS
10/25, 11/1, 11/8 & 11/15
4:00 PM Pacific/7:00 PM Eastern
You can submit questions in advance and watch the replays if you cannot join us live.
Warning: Do Not Try This On Your Own!
Branding yourself can get SO confusing and crafting the RIGHT marketing materials for you can be overwhelming. Get Rich In your Niche will help you simplify the process so you can get out of your head and make smart marketing decisions that bring you great results, like:
- Agent meetings
- Made for you auditions
- Higher call back rate
- More bookings
- Stronger relationships
HERE’S WHAT YOU GET WITH
GET RICH IN YOUR NICHE:
4 Weeks of Video Learning
Learn at your own pace through easy-to-absorb video modules and step-by-step Action Guides that help you implement every part of Get Rich In Your Niche. After your Early Access, new content drops every Thursday for 3 weeks beginning October 26, 2023.
HomePLAY Assignments
Weekly HomePLAY assignments so you can make consistent progress each week to help you make this process your own and create incredible marketing materials that FINALLY work.
8 LIVE Q&A Coaching Sessions
We’ll work through your questions via Zoom. You’ll learn so much about your own brand and process throughout the Coaching you’ll see and experience in these jam-packed sessions. Each session lasts approximately 60-90 minutes.
LIFETIME Course Access
LIFETIME access to the entire course so you can revisit it anytime you want to up-level your materials and as your brand evolves.
24/7 Community Feedback
24/7 peer support through our private Facebook community to connect with your peers, get feedback, see great student examples, and receive guidance & accountability.
Plus These Additional Bonuses!
EXPERT HEADSHOT REVIEW*
($250 VALUE)
I’ll select the headshots I think are most bookable from the 25 headshots you send me from a previous or new shoot. ($250 value)
*This particular Action-Taker Bonus is available ONLY IF you enroll before the end of this workshop.
Deadline to submit your marketing piece for review is September 30, 2024.
TV Landscape Guide
($100 VALUE)
There’s so much TV being produced and it’s impossible to keep up with it all. This digital guide will highlight various brand features of the various networks so you can find where you best fit and what new shows you could easily fit.
Personalized Career Analysis Session
($100 VALUE)
60-Minute Private Personalized Career Analysis with a Career ACTivate Expert Consultant
- Get clarity on your goals
- Assess personal challenges
- Discover new opportunities
- Leave with a 4 page career roadmap assessment
A Little bit about your teacher,
Jona Xiao
Jona Xiao
I used to be ALL over the place with my branding and materials. Take a look at some of these #headshotfails:
When I would ask my reps why I wasn’t getting many auditions, they would suggest I take new headshots. So I kept doing that. And sometimes I would see an uptick in my auditions, only to feel crushed that I was barely getting callbacks or bookings. It took me YEARS to realize that my materials weren’t getting me in the room for the roles that were really RIGHT for me.
Since working on the business side of the industry, I’ve learned that branding needs to be a comprehensive process. Just going around and asking your friends how they “see you” or paying someone to “typecast” you doesn’t cut it.
You want a proven, reliable process to both brand yourself and then a process for how to actually COMMUNICATE that brand effectively. I broke into TV first with a very specific niche and was able to book my first few TV roles and then used these same tools and strategies to re-brand myself as my brand shifted and matured over time.
I’m passionate about helping you along your journey because I believe TV shows and films transform the world and the more artists I support, the more good I’m doing the world 🙂
YOUR ALTERNATIVES
1. Fly Solo
You’re smart and talented. So you COULD try to figure out a branding strategy watching what other actors do. But remember, it’s REALLY hard to see yourself the same way casting sees you. I know! It took me years of being confused about my own branding and feeling disheartened because I was struggling to get callbacks because I wasn’t going in for the RIGHT roles for me.
This course contains your A-Z roadmap to uncover your money-making brand and how to effectively communicate that brand so you can increase your call-in rate and also get called in for more of the RIGHT roles.
I’ve eliminated all the guesswork for you and these strategies have WORKED for hundreds of actors. You can finally ignore all the conflicting advice about your niche and your brand and bring your newfound confidence into your auditions, knowing what qualities into your auditions which makes you stand out in your category.
2). Wait Until The “Right Time”
You could tell yourself you’re not ready yet and just keep doing what you’re doing. If you get all the auditions you want right now, then waiting is no problem.
This is your invitation to take new action. You deserve it. Don’t try to do this alone. TV shows and movies are being filmed now, don’t hold off on putting together the materials you need to get the right audition opportunities
Get Started Now!
Normally $775, your price now:
$497
Choose a payment plan that’s right for you:
1st Payment Today,
2nd Payment 25 days from Today
This is the most comprehensive 4-Week A-Z course that will provide you with the confidence to build your bookable brand. Guaranteed. If you don’t LOVE what you’re learning in just the first WEEK of the course, email
support@careeractivate.com
with the reason for the refund request by 10/25/23 at 6:00 PM Pacific/9:00 PM Eastern and you’ll get a FULL refund.
That means there’s absolutely no risk to you!
Just explore the Week 1 Course Content and if you’re not happy you’ll be out nothing. There’s absolutely no reason not to add these powerful strategies to accelerate your acting career. There’s nothing to lose and everything to gain.
The right roles are out there for you.
It’s time to finally have the materials
that put your best foot forward.
Let’s do this.
Got questions?
We’ve got Answers for ya…
1. Can you guarantee that I’ll get highly-paid acting roles in the next couple of months?
We both know I can’t promise that. It’s up to you to implement what you learn inside the program. But I can promise you that this program thoroughly guides you through what our students, clients, and I have done to hone in on their brand and create stand-out materials. So, if you do the work, I am confident you will see results.
2. I’m nervous that I won’t have time to implement. How much work are we talking about here?
Most of the students who have gone through this course and landed great reps have gone through this process while working a lot or having a very busy schedule. The real question is, do you really want this? Plan to spend a couple hours each week on the course and you’ll be good to go.
3. I don’t have any reel footage. Should I hold off on taking this course?
Take this class and you’ll finally have footage you are proud of that really represents you the way you deserve. I’ll guide you on how to easily create material for your reel and also super effective work-arounds if you don’t have the bandwidth to put together a reel right now. I’ve used these workarounds when I didn’t have a current reel at the time to land BIG manager meetings with “reach” managers on my list.
What would having amazing, on-brand materials mean to you?
“Finally having clarity on where I fit within the industry and what makes me stand out in my category.”
“More bookings!”
“Having great materials to finally attract a great TEAM for me.”
“I can finally be a WORKING actor!”
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